COLOGNE, GERMANY – Healing Hotels of the World has launched a new collection called Urban Healing Hotels. This collection is designed to support travelers’ desire to bring their holistic lifestyle along wherever they go. Aimed at luxury hotels located in an urban setting that have the desire and ability to cater to a health-conscious guest, the program will allow these hotels to differentiate by providing wellbeing experiences and amenities for a growing health-focused clientele.
“Even before the pandemic, we were fielding an increasing number of inquiries about city-based hotel recommendations,” says Elisabeth Ixmeier, Co-Founder of Healing Hotels of the World. “But health and wellbeing has become even more of a personal priority for many during the pandemic. As we get back to traveling, the Urban Healing Hotels certification will provide a clear distinction that will help urban hotels set themselves apart from the competition in the flourishing market of health and healing.”
Those that join Urban Healing Hotels will receive access to the deep knowledge and educational assets of Healing Hotels of the World, as well as the ability to attract a new pool of health-conscious guests with a higher spending and repeat travel rate.
Healing Hotels has developed a set of standards specifically for urban hotels to become ‘Healing Certified.’ Member hotels will receive help with delivering holistic guest experiences, community building, and creating a healing atmosphere. This includes guidelines for a ‘healing concierge’ who is knowledgeable about health and wellbeing-related information and requests, a ‘Healing Happy Hour’ program that creates community through mindful conversation, and vibrational space-clearing of common areas and hotel rooms.
“For more than a decade, Healing Hotels has been the global leader in healing hospitality,” says Anne Biging, Co-Founder of Healing Hotels of the World. “We’ve researched and developed comprehensive proprietary standards for what true healing experiences entail – guidelines that move far beyond what others define as wellness. And while we initially focused our efforts on resort hotels, we’re now answering a new demand, as we extend our focus into luxury urban hotels. We hope this will also serve to help those many city-based hotels who have historically relied on business travel and meetings to tap into a new kind of client – one that will provide higher revenue and rate stability. On top of all this, an all-inclusive holistic wellbeing strategy has the added benefit of creating a culture of workplace wellbeing, which directly benefits personnel.”